I know from working at The Body Shop that doing work for sensitive issues, such as domestic violence or HIV, can always be tricky. Too negative and people get turned off, too soft and it passes them by. This latest ad from Barnado’s, the childrens’ charity, gets it just right – it’s cleverly shot, moving easily between ages, it’s passionate where it needs to be and endearing when it’s necessary. The copyline beautifully sums up the ad idea and even though you end where it all began, you are still left with the feeling of hope set up at the beginning; the story then expands out online. You really should have a look.