With a big brand statement like “Let’s Fill This Town With Artists”, you would expect branding that is bold and graphic, with a militant edge. And that is exactly what you get from Cass Art, a chain of art supplies stores throughout London who operate with this manifesto:

Art is freedom. Cass Art believes in art. We know the freedom and creative pleasure it brings. So we want everyone to realise they can do it – and afford it.

The strong branding is designed by Angus Hyland of Pentagram who, along with illustrator Marion Deuchars and Mark Cass, have created an incredible brand; making art fun, accessible and affordable for all.

There’s an interesting article on the Eye blog about their inspirations and motivations for Cass Art.