Up next, a bold graphic feel for a Canadian restaurant, Meat & Bread, designed by Glasfurd & Walker.

“The studio was approached to create a strong, masculine identity and brand design which communicates the restaurant’s simple and uncomplicated offer. With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out. The design had to be clean and minimal with a timeless aspect to the identity without feeling “retro”. Strength through simplicity was the ultimate mandate.”

I love it.
Txx

Via CR blog.

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