Both Topshop and Harvey Nichols have chosen a half-and-half concept for their latest advertising. Topshop explores your daytime-self versus your glamourous-nighttime-self while HN illustrates a similar concept using ‘was’ and ‘now’ stickers for their clever Sale advertising. Interesting how art direction and design can make two very similar concepts look quite different.

Topshop SS12 Campaign photographed by Josh Olins

Harvey Nichols Winter Sale Campaign by DDB UK