Super-cool typographic window display at Selfridges by the very hip It’s Nice That. Txx

Representing the power, fun and eccentricity of our wonderful English language, It’s Nice That has taken over our Orchard Street windows as part of our literary Words Words Words initiative. Alongside three playful interpretations of the word ‘words’, the iconic corner window features the impressive ‘Word-a-coaster’. 30,000 colourfully unique fortunes fly around a hand-made track – pick yours up inside for free and discover what 2012 holds for you. Venture inside to the concept store which is brimming floor to ceiling with irresistible words-related treasures.

Find out more and shop Words Words Words: Selfridges