My lovely creative friends Simon and Hannah at JWT have come up with a great idea – it’s a charity initiative which aims to make it easier for shoppers to give small donations to charity while doing the weekly shop. Wooden blocks engraved with the word ‘hope’ are currently on the shelves of two Budgens stores in London, which can be scanned at the checkout for a £1 donation to be sent automatically to the Alzheimer’s Society (and then the block is returned to the shelf for the next buyer). I really hope we’ll soon see these blocks everywhere.