We’re fortunate enough to not live very far from the lovely Horniman Museum in south London, with it’s anthropology, aquarium, gardens, musical instruments and natural history collections. Unfortunately we don’t go there as often as we should with the Kiddipops but we really should make more effort; it’s super. And it’s great to see them have a whole new brand identity overhaul by Hat-trick Design, which is a successful blend of modern and traditional elements; like the museum itself.