Archives for category: Branding

And I count myself as one of them, so no offence meant.


Logotype by Michael Evamy


Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the worlds outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe.

Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.


The Brand Gap by Marty Neumeier


THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary


And while you’re buying all those Christmas presents online, why not effortlessly do some good – visit Give as you Live to find out how.



We have just prepared this exciting proposal for a new snack food to launch in the UK, roasted corn. In response to quite an open brief, we presented three concepts for the branding, packaging and potential advertising, each very different, to demonstrate the variety of ways this versatile product could be launched.

View the entire project here.

Some imagery used within the visuals are from Getty Images and were used purely for concept visualisation.

We’ve been working on an exciting rebranding project for London-based architect firm, HWO. It is an ongoing project, but we can finally share the logo and our first printed pieces for one of their developments (exhibition boards and brochure).

The branding was built around our concept – “Structure, and the endless possibilities of manipulating it, is at the heart of HWO,” and this phrase was the reference when developing the work. A complete system of brand elements have been created, including the logo, new fonts and colours, which will be applied to stationery, the website, all marketing communications (both client and consumer-facing) and new social media sites.

View the entire project here.

Love this dynamic branding and advertising for the new James Bond film, Skyfall.

As colourful as the brand and really rather amazing.

By Connie Zhou

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